The deal, however, depends on regulators’ decision regarding the tech giant’s attempt to purchase Activision Blizzard, as it will rely heavily on games like Call of Duty: Mobile and Candy Crush Saga. Redmond’s $68.7 billion offer is seen by many, including its biggest competitor Sony, as something that could kill innovation and competition in the market. EU and US regulators have been discussing giving the greenlight, and Microsoft has been trying to win them by announcing plenty of deals that could still keep Activision’s games (like Call of Duty) on competitors’ devices like Nintendo and PlayStation.
What can you do on Microsoft mobile game store on iOS and Android?
Dubbed a next-generation store, Microsoft’s plan to launch an Xbox mobile store wasn’t new. In 2022, just a month after they proposed the acquisition plan, Redmond officials announced that their new mobile store could potentially shake rival Apple and Google’s dominance in mobile gaming. However, Microsoft would need EU and US regulators to take action against Apple and Google since the two rivals do not allow alternative stores on their devices. As mentioned, Microsoft still relies heavily on Activision’s titles like CoD: Mobile and King’s Candy Crush, and many other titles should be following suit. And, with that said, the proposed Xbox mobile store could also allow devs to run their own app stores within the platform, and this means big news for small & indie game studios. What do you think about this latest expansion? Let us know in the comments!
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