The benefits of email marketing as a primary customer targeting tool for any business or brand include business expansion, maintaining customer relationships, and receiving feedback that would otherwise not have come through. In order to capitalize on the rich advantages that email marketing provides for your business, whether it is an online or physical store, you need the best CRM email marketing software to get you started. This article looks at the top CRM email marketing software popularly used across the globe, their features, and benefits for business growth and increased customer engagement.

What is an email marketing campaign?

To define an email marketing campaign, you need to understand its essential components: the given time and the purpose of your email campaign. In other words, you can think of it as a multitude of emails that contain valuable information for the users regarding your brand, products, or events. Regarding the purpose of your email campaign, you can set up different actions for your recipients in order to meet marketing goals. For example, you can write informative and captivating content regarding your brand, and add Call-to-actions for different steps like downloading or purchasing something. You should make sure that your emails are well written and without grammar mistakes. Plus, you need catchy subject lines and useful content.

Which are the best CRM email marketing software tools?

Moosend – Best consumer experience tools

Moosend is an email marketing and CRM company that delivers professional tools for email campaigns, marketing automation, and other practical needs. This valuable solution is created to support reaching your email audience with professional tools like segmentation lists or efficient automation processes. One thing is clear, every person is unique and needs personalized information. This is why you can personalize your emails according to users’ characteristics and likes. The segmentation feature lets you understand your public and create convincing emails based on the real behaviors and needs of your subscribers. To be more clear, you’ll find out what your customers prefer and how they consume your content, from where or at what time. With this creative tool, it’s a pleasure to make your emails using the email editor with drag-and-drop functionality or intuitive elements Hence, you can benefit from data analytics and always be aware of the results and future actions. Plus, there are smart tools like A/B testing or website and user tracking. Are you ready to set up your email marketing campaign? Let us know which one of these email marketing software tools you plan to use by leaving your comment in the section below. The main features include an email designer, contact management, campaign reports, marketing automation, transactional messaging, deliverability, and integrations/API. This software is designed to help your email marketing campaigns perform with personalized content, manage and segment or grow your audience with smart targeting and advanced search/segmentation, easy organization of your contact lists and details, easy optimization of your campaigns in real-time, targeting based on customer actions and preferences. It also includes a powerful API to create custom integrations with your website, mobile app, or services, as well as plugins to connect with popular CMS and e-commerce platforms. Lastly, it’s worth mentioning that you can design your emails using such an intuitive platform and design professional emails to reach your audience fast.

Active Campaign – Best automation for e-commerce

This customer experience software provides excellent services of email marketing and CRM tools that grow customer engagement naturally. Using this digital marketing platform you can increase not only email performance but get a total perspective on your online marketing activity. Therefore, by email or SMS automation process, you will see the difference in your sales reports. At the same time, the email marketing services provided by this tool are very useful for any entrepreneur, thanks to features like an e-commerce templates library, plain campaign editor, audience segments build-up, or sales tracking dashboards. With this marketing tool, you have the possibility to create astonishing email campaigns or newsletters effortlessly by using automation and e-commerce strategies. Check out the main feature of Omnisend:

Campaign booster tools Omnichannel function Drag & drop content editor Segmentation by sales tracking Track visitors’ data through the GDPR form Web push notifications

Firstly, with this marketing tool, you will develop a logical strategy regarding customer experience with your brand products. Thus your audience will never feel anxious about your emails. So, the aforementioned process involves stages like Reach and engagement for the exact targeting of your audience, Nurture and educate to grow a stable relationship with readers, Convert and close using time-suited CTAs, and Support and grow. Moreover, by using this workflow your audience will respond through higher conversion rates, and more importantly with love brand actions that will boost your identity. In addition to that, with this solution, you assure email campaigns’ efficiency and transmit the right message to your public. Whether using broadcast, targeted, or triggered emails your newsletter or promos will fit right in the screens of your public.

MailChimp – Complex email marketing tools

MailChimp has been in the CRM email marketing game for quite a while now, and it’s only getting better. Ironically enough, the best product on our list for this given job also happens to be called Atomic Mail Sender, owned by Bulk Mailer. SPONSORED This CRM online service provides you with everything you may ever need to spread the word about the product or services that you are offering as fast as possible. Of course, you’re not just spreading your content, you’re spreading quality content thanks to the built-in tools that will make your emails feel more special, personal, and non-spammy, all thanks to the enormous amount of free HTML templates for you to choose from. As for spreading the word, a Bulk mailer allows you to send newsletters to 50,000, 100,000, and even 200,000 recipients at a time, easily. Here are some of the features of Bulk Mailer:

Flexible SMTP settings Proxy server support Detailed statistics Spam check Unsubscribe wizard Free templates

With this email marketing software, you can build your brand, sell to customers whether you’re an online e-commerce shop or a big retailer, find your audience and engage with them, plus automate your marketing with the best email campaigns that suit your message. Features include e-commerce integration to connect your business, and marketing automation to reach the right people at the right time while targeting based on behavior, preferences, and previous sales. It also comes with built-in segmentation, advanced analytics, in-depth reporting insights, social media ads to reach a wider audience, a comprehensive mobile app so you can create and send campaigns from mobile devices, and an easy drag-and-drop designer to create campaigns that match your brand and style. The latest MailChimp feature is the Google remarketing ads with which you can convert your website’s visitors into customers using retargeting ads that display automatically across top sites and mobile apps. ⇒ Get MailChimp

Constant Contact – Efficient editor and customer tracking

With this email marketing software, you can create professional, interactive, and engaging emails that deliver customers right to your doorstep. Features include an easy drag-and-drop editor that customizes the email template to your liking, and you can automatically send the right email message, at the right time. You can also design personalized emails with an autoresponder and send automatically for triggers like birthdays or milestones, set a series of emails for your contact lists, import and upload your email list from Excel, Gmail or Outlook, and others, while the software handles the unsubscribes, bounces or inactive emails automatically. Other features include real-time email tracking so you can see who is opening, clicking, and/or sharing your emails and social media posts, and extend marketing through live events, online surveys, trackable coupons, and much more, all in one place. ⇒ Get Constant Contact

Vertical Response – Advanced reporting tools

This CRM email marketing software has tools that let you build powerful email campaigns in just a few minutes, and send and track them on any device. Features include an easy to use editor to customize the look and feel of your emails to match your brand, automated email follow-ups that reach up to 40 percent more of your target audience or customers (especially if they didn’t see it in their inbox), autoresponders, automated email series for your contact lists, advanced reporting so you can analyze and see what clicks with your readers and a landing page builder. Other important features any CRM email marketing software should include are A/B testing to know which of your subject lines converts better, a Test Kit to preview how emails will look on inbox or subject lines, integrations with e-commerce tools, and apps, scheduling, and batch delivery. With that being said, you have all the features in terms of CRM email strategy included in this platform, so you can focus on the message you want to express for the beloved email audience. ⇒ Get Vertical Response

Zoho Campaigns – Feature-rich email builder

With Zoho Campaigns, you can be sure your email marketing campaigns will wow your audience. This CRM email marketing software features pre-designed templates and layouts to get you started, a simple drag-and-drop editor, scheduling and sending tools with automated follow-ups, autoresponder, social media integration, and buttons. You can also use it to import, manually add, or syncing of email recipient lists, tracking and reporting tools, plus QR codes you can embed to reach smartphone users who scan it and become subscribers. It also has the A/B testing tool, landing pages for Facebook marketing, and e-commerce integrations. More so, you can manage your subscriber lists and see valuable personal data about them, to better know how to address your emails. Hence if you need useful traits as pre-designed templates, drag and drop editor, or automation tools, this program is the place to be. ⇒ Get Zoho Campaigns

Campaign Monitor – Beautiful email campaign designs

Create and design stunning and engaging email marketing campaigns with this email marketing software, guaranteed to look amazing in every inbox, and on every device. With Campaign Monitor, you can build gorgeous emails using its powerful email builder, send personalized and relevant content, optimize for results using A/B testing, and track your successes anytime and anywhere. You can also organize your contact data and do segmentation based on custom criteria using list management tools and integrations, automate your email campaigns and enjoy 99% customer satisfaction rates. In addition, this software delivers among major email marketing software vendors. It also comes with 24/7 global customer support to help you around the clock, besides giving you everything you need to run a gorgeously designed, and professional email marketing campaign for better business growth. ⇒ Get Campaign Monitor

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